The Community That Rejected Amazon

A day after Amazon announced it would abandon controversial plans to build a new campus in New York City, the neighbourhood selected for the expansion was still in shock.

Rejected Amazon

At Manducatis Rustica, an Italian restaurant on the local high street that was established in 1977, people were in mourning.

At the closest subway stop, there was a sense of relief.

The divided opinions reflected the fierce debate stirred by Amazon’s plan, which would have added 25,000 jobs over 10 years to a waterfront district in Queens already grappling with fallout from years of rapid change.

“From a local standpoint, I’m happy,” said Chad Pierce, 35, who has lived in the neighbourhood for nine years.

“It gives me the feeling I’ll be able to live here for another three to five years.”

Factories close, homes open

Once an industrial hub in slow decline, Long Island City now ranks as one of the fastest growing places in the United States.

More than 8,000 apartments have opened in the neighbourhood since 2015. It is expected to add almost 10,000 more by 2020.

The transformation of the neighbourhood, which sits on the East River just one subway stop away from midtown Manhattan, has not always been easy.

At the Manducatis Rustica cafe, owner Gianna Cerbone said she had been forced to cut breakfast and lunch offerings.

But in Amazon’s campus, she saw the opportunity for fortunes to reverse.

On Friday, Ms Cerbone held court as a a steady stream of visitors dropped by her restaurant to share their disappointment about Amazon’s decision.

“I am devastated,” Ms Cerbone said. “We need something that’s going to sustain the community.”


The spot that Amazon had selected for its campus is a mix of old manufacturing buildings, home to taxi yards, government offices and tool supply shops that appear ripe for redevelopment when contrasted against the gleaming glass apartments nearby.

Recent polls found majority support for the project.

‘Who’ll come here now?’

Andrew McGowan, 27, who moved to Long Island City about two years ago, said he was not worried about the consequences of rebuffing Amazon.

“The area is going to be fine,” he said. “It’s just going to be more sustainable growth.”

Others were more concerned.

“Who’s going to come here now?” asked Ms Cerbone. “Who’s going to go to the place that fights Amazon?”

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