For marketers and businesses in any industry, the SEO game is always changing. And it can be difficult to keep informed on all the new trends and data. More and more studies have come out analyzing the metrics of how, when, and why people search the web. And it’s never been more crucial for your business to understand what’s next on the digital horizon. Without a solid base knowledge, you could get left in the dust in 2018. Fortunately, here are a few things to keep an eye on for the upcoming year, so you can plan an SEO strategy that works for you:
Mobile is King
It was king last year, it’ll be king next year, and it’ll probably be king long into the future. Cell phones have changed the way we live, and people are constantly checking their phone for new information. With that in mind, businesses need to emphasize building mobile-friendly sites. Pages with short paragraphs, and that are designed with an eye for the mobile user will be vitally important.
Optimize for Search
Whether you’re searching for places to rent a jet-ski or where to find urine tubes, Google has increasingly tried to understand why users are searching for particular items. Therefore, staying on top of Google’s trends and optimizing your content for search are essential for anyone looking to get the most out of their SEO in 2018.
Backlink with a Purpose
Yes, backlinking is still imperative for those wanting to increase their digital footprint. But simply posting junk pages that are laden with backlinks aren’t going to get you the results you desire. Instead, craft out a more measured, sophisticated approach. It is the 21st century after all.
Use ‘Alexa’ to Your Advantage
Voice activation is on the rise and the way people search for what they need is changing because of it. Predicting how this metric will affect the overall trends regarding SEO in 2018 could be the difference between businesses on the cutting edge, and those missing out on huge opportunities.
Content Still Matters At the end of the day, great content is still an essential part of any SEO strategy. Understanding why people click on links in the first place is great –– but you need to have a plan to engage them once you’ve got their attention. That’s why spending time and money creating quality work for your business or website is still fundamentally important to your brand’s success.